90 Day Guide to Build B2B Creator Programs

I’ve spent $3M+ on creators, said no to 1,000+ deals, and generated 2B+ impressions. I built Citizen’s creator program by signing exclusive deals with top creators early in all 50 states (think: Street People of Los Angeles). Then I did the same thing at beehiiv, this time in 3 months vs. 2 years. We just launched, and beehiiv hit their highest MRR ever. This is the exact guide I use to source, sign and measure ROI for hundreds of creators.