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2 Billion Views <> $20M ARR

Aug 20, 2025

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2 min read

2 Billion Views <> $20M ARR

🚨Tomorrow at 12 P.M. EST, I'm hosting a no-off-limits session with beehiiv's CEO Tyler Denk. We’ll get into how to hit 2B+ views, build creator programs, and turn content into product revenue. Come hang — register here.

Julia Knight
Julia Knight
You Can't Fake Vibes

Aug 11, 2025

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8 min read

You Can't Fake Vibes

Great vibes build great companies. Here’s how to create a winning vibe that drives team happiness, productivity, and product success, plus how to spot it and hire people who 10x it.

Julia Knight
Julia Knight

Aug 4, 2025

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10 min read

Hot CMO Topics: Insider Strategies, Debates, and What's Actually Being Discussed

I helped host a conference with some of the smartest marketing leaders on Friday, and here's exactly what we're focusing on right now. As a CEO, CMO, VC, or industry professional, if you aren’t thinking through these strategies, you’re already behind.

Jul 28, 2025

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9 min read

Everyone’s Asking: How To Build Their Marketing Team

...and how I built mine. This is the exact strategy and hires that took Citizen to 2B+ social media views, ~200M+ marketing touchpoints per month, a world-class creator program, and top 5 in news apps. I’d replicate this lean, high-impact org anywhere.

Jul 22, 2025

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10 min read

This Email Strategy Changed Everything

What started as a scrappy MVP became Citizen’s most effective lever for non-push user resurrection and now powers 40M sends per month. Here's exactly what we built and how you can do it too.

Jul 14, 2025

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8 min read

How to Increase Product Adoption by Anchoring in Tradition

Smart products ground themselves in what’s familiar to earn trust and then innovate boldly with calculated risks. Here’s how to anchor in tradition the right way, and when this critical move actually works.

Julia Knight
Julia Knight

Jul 6, 2025

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8 min read

Gotta Keep The Family Close

Only top builders master formulating trust. Here’s exactly how to do it and what keeps a company standing when the cards fall.

Julia Knight
Julia Knight

Jun 30, 2025

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6 min read

How to Make Your Top User Behavior Contagious

Top user content drives retention, referrals, and revenue. Here's a step-by-step blueprint on how to get everyone else to copy it.

Julia Knight
Julia Knight

Jun 23, 2025

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9 min read

Most Product Builders Are Thinking About Dopamine Wrong

Here’s the right way to understand dopamine, how you can seed it, and build triggers correctly across B2B and B2C (with examples). You want to get this right.

Julia Knight
Julia Knight

Jun 9, 2025

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10 min read

How B2B Can Steal the Best Product-Led Growth Moves from B2C

B2B founders love to talk product led growth, but most don't actually build products that grow themselves. These B2C strategies work, and your competitors are already testing them. Here’s exactly how to steal them.

Julia Knight
Julia Knight

Jun 2, 2025

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12 min read

How to Build Smarter Customer Touchpoints & Spot Hidden Patterns in Consumer Products

Consumer products are designed to lead you somewhere. Here’s how to spot the touchpoints in play, see where you are in the journey, and outsmart the product to get what you want.

Julia Knight
Julia Knight

May 26, 2025

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13 min read

How to Source, Test, and Distribute to Micro Communities

This $0 hack is how smart brands seed relevance from day one. I've seen brands do this from conception all the way to $100M+ in ARR, and here's exactly how you can make it yours and run with it.

Julia Knight
Julia Knight

May 19, 2025

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11 min read

Creative Brilliance Means Nothing Without This.

Only the greats master creative excellence and business acumen. How do you fall so in love with your work that getting there becomes inevitable? Here's what it looks like when everything collides.

Julia Knight
Julia Knight

May 11, 2025

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13 min read

This Killer Strategy Cut an App's CAC by 76% and Boosted Trials 661%

Yes, even B2B companies can pull this off. If you aren’t approaching your brand with fresh ideas, you're leaving growth on the table for your competitors.

Julia Knight
Julia Knight
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“Brutally honest, ruthlessly insightful, and showing you how to break every f*king rule”

© 2025 Julia Knight.

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