Julia Knight | Julia Knight

Oliver Buchannon

Julia Knight

Julia Knight currently runs marketing at Citizen, a top global app with tens of millions of downloads. She is an investor, advisor and consultant to startups, consumer brands and creators.

People Hate You

Jan 11, 2026

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8 min read

People Hate You

Oops, didn't mean for this to happen? Or, maybe you did. When people hate your brand, you're in a perfect storm. Here's how to ride the wave of hate & use it to grow revenue.

5 Minutes to Shift Your Year

Jan 4, 2026

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7 min read

5 Minutes to Shift Your Year

You outgrew an entire version of yourself, now what? You need these 5 minutes. Every decision led you here. You're not who you were one year ago. Here's how to know & move with conviction.

How to Win the Q4 Sprint

Dec 21, 2025

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10 min read

How to Win the Q4 Sprint

Oh, you think your competitors are chilling right now? That's cute...and so wrong. This is the final stretch of the year, and it's where Q1 is decided. Here's how to win.

Fix Your Vibe Now

Dec 14, 2025

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10 min read

Fix Your Vibe Now

Top builders know how to get the vibe right because bad vibes kill companies. Here are the five vibe checks you need to run before 2026 and how to crush them.

Top 9 to Outpace Everyone

Dec 7, 2025

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12 min read

Top 9 to Outpace Everyone

The companies set to dominate 2026 all have one thing in common: they’re running these 9 growth levers relentlessly. Here's exactly how to build them.

Gratitude Loops Fuel Growth

Nov 30, 2025

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10 min read

Gratitude Loops Fuel Growth

The fastest-growing B2B and B2C brands build intentional spaces for customer gratitude, clarity, and loyalty vs. waiting for feedback. Here's how to build these spaces and fuel your growth with this killer strategy.

LOVE OF MY LIFE

Nov 16, 2025

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9 min read

LOVE OF MY LIFE

How can you engineer love, devotion and loyalty? Here’s how to completely absorb your target customers in a brand echo chamber that they’ll never want to leave.

Creators = Printing B2B Revenue

Nov 9, 2025

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11 min read

Creators = Printing B2B Revenue

Creator programs are the highest ROI initiatives B2B companies are currently investing in. After building programs (including beehiiv’s right now), here’s the winning framework.

Your Party or GTFO

Nov 2, 2025

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10 min read

Your Party or GTFO

Especially if you stand out. Brands at Money20/20 were doing insane things to capture attention and generate revenue. Here’s what you need to copy.

How to Sniff a Win

Oct 26, 2025

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8 min read

How to Sniff a Win

Everyone “thinks” they can spot a win...until they burn 6 months chasing the wrong one. Here are the signals top operators are using today to spot the right wins early.

2026 Marketing Roadmap

Oct 12, 2025

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8 min read

2026 Marketing Roadmap

If you haven't started planning for 2026, you're already behind. Steal the exact playbook I built for unicorn startups being used right now.

How to Win on Meta

Sep 28, 2025

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9 min read

How to Win on Meta

The secret to many multi-million dollar businesses? Cracking Meta ads. When you get the setup, signals, and flow right, Meta becomes a cheap, fast lever to scale. Here's the exact Meta guide I go through with today's top founders.

Inspiration Should Be Dangerous

Sep 21, 2025

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8 min read

Inspiration Should Be Dangerous

Your inspiration should be so intense it forces you to build around it. Here's the framework top founders use to know if their idea is worth building.

How to Build a Zero to One Marketing Foundation

Sep 14, 2025

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9 min read

How to Build a Zero to One Marketing Foundation

Building a zero-to-one marketing foundation is critical if you want to truly scale. Real scale looks, feels, and acts like one thing: predictability. Here’s the framework you need to nail to get there.

Top 10 Zero-To-One Hacks B2B Can Steal From Consumer

Sep 7, 2025

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8 min read

Top 10 Zero-To-One Hacks B2B Can Steal From Consumer

B2B doesn’t need another “demo request” button or a boring landing page. Here are the top zero-to-one hacks B2B companies can steal from consumer to supercharge adoption.

Death by Bad Timing

Aug 31, 2025

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8 min read

Death by Bad Timing

One of the hardest decisions founders and marketers face is how and when to scale marketing spend. Get it wrong, and you burn capital and credibility on a product that isn't ready. Here are the signals that tell you when to hit "go".

Blink & You’ll Miss It

Aug 24, 2025

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10 min read

Blink & You’ll Miss It

Founders love to say they’re customer-obsessed, but most miss the feedback that actually matters. Winners across B2B and B2C know exactly where to look and turn it into their biggest growth edge. Here's how you can copy them and avoid the deadly wrong moves.

2 Billion Views <> $20M ARR

Aug 20, 2025

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2 min read

2 Billion Views <> $20M ARR

🚨Tomorrow at 12 P.M. EST, I'm hosting a no-off-limits session with beehiiv's CEO Tyler Denk. We’ll get into how to hit 2B+ views, build creator programs, and turn content into product revenue. Come hang — register here.

You Can't Fake Vibes

Aug 10, 2025

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8 min read

You Can't Fake Vibes

Great vibes build great companies. Here’s how to create a winning vibe that drives team happiness, productivity, and product success, plus how to spot it and hire people who 10x it.

Hot CMO Topics: Insider Strategies, Debates, and What's Actually Being Discussed

Aug 3, 2025

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10 min read

Hot CMO Topics: Insider Strategies, Debates, and What's Actually Being Discussed

I helped host a conference with some of the smartest marketing leaders on Friday, and here's exactly what we're focusing on right now. As a CEO, CMO, VC, or industry professional, if you aren’t thinking through these strategies, you’re already behind.

Everyone’s Asking: How To Build Their Marketing Team

Jul 27, 2025

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9 min read

Everyone’s Asking: How To Build Their Marketing Team

...and how I built mine. This is the exact strategy and hires that took Citizen to 2B+ social media views, ~200M+ marketing touchpoints per month, a world-class creator program, and top 5 in news apps. I’d replicate this lean, high-impact org anywhere.

This Email Strategy Changed Everything

Jul 21, 2025

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10 min read

This Email Strategy Changed Everything

What started as a scrappy MVP became Citizen’s most effective lever for non-push user resurrection and now powers 40M sends per month. Here's exactly what we built and how you can do it too.

How to Increase Product Adoption by Anchoring in Tradition

Jul 13, 2025

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8 min read

How to Increase Product Adoption by Anchoring in Tradition

Smart products ground themselves in what’s familiar to earn trust and then innovate boldly with calculated risks. Here’s how to anchor in tradition the right way, and when this critical move actually works.

Gotta Keep The Family Close

Jul 6, 2025

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8 min read

Gotta Keep The Family Close

Only top builders master formulating trust. Here’s exactly how to do it and what keeps a company standing when the cards fall.

How to Make Your Top User Behavior Contagious

Jun 29, 2025

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6 min read

How to Make Your Top User Behavior Contagious

Top user content drives retention, referrals, and revenue. Here's a step-by-step blueprint on how to get everyone else to copy it.