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Oliver Buchannon
Julia Knight

Julia Knight currently runs marketing at Citizen, a top global app with tens of millions of downloads. She is an investor, advisor and consultant to startups, consumer brands and creators.

THE GREAT LAUNCH

Mar 1, 2026

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10 min read

THE GREAT LAUNCH

Startups are orchestrating their launches like never before and generating 10M+ views in one day. If you think they "got lucky," you’re missing everything behind the scenes. Launches are now engineered & here’s how to make yours go viral.

Julia Knight
Julia Knight
I'M OBSESSED WITH YOU

Feb 15, 2026

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9 min read

I'M OBSESSED WITH YOU

Finding things that truly 10x your life is hard. Everything on this list meets my standards of being obsession-worthy. Take one thing from here & make your life epic.

Julia Knight
Julia Knight
HOW TO CRACK UGC

Feb 8, 2026

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12 min read

HOW TO CRACK UGC

POV: You're a top mechanical engineer who cracks one of marketing's hardest problems. Today you'll get a killer, tactical breakdown from Amir Hanna, CEO of Parrot, on how he scaled his YC-backed app to $1.5M ARR in 11 months with UGC.

Julia Knight
Julia Knight
Check Your Roster

Jan 25, 2026

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8 min read

Check Your Roster

Winning companies and founders are experts at designing how options show up in their product + pricing. The best know how to locate hidden opportunities and turn them into revenue levers. If you aren't doing these 4 things, you're giving away money.

Julia Knight
Julia Knight
How to Pick Creators

Jan 19, 2026

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8 min read

How to Pick Creators

I've spent $3M+ on creator deals, said "no" to 1,000+ creators, and generated 2B+ impressions online. Here are the creator deals worth investing in right now.

Julia Knight
Julia Knight
People Hate You

Jan 11, 2026

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8 min read

People Hate You

Oops, didn't mean for this to happen? Or, maybe you did. When people hate your brand, you're in a perfect storm. Here's how to ride the wave of hate & use it to grow revenue.

Julia Knight
Julia Knight
5 Minutes to Shift Your Year

Jan 4, 2026

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7 min read

5 Minutes to Shift Your Year

You outgrew an entire version of yourself, now what? You need these 5 minutes. Every decision led you here. You're not who you were one year ago. Here's how to know & move with conviction.

Julia Knight
Julia Knight
How to Win the Q4 Sprint

Dec 21, 2025

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10 min read

How to Win the Q4 Sprint

Oh, you think your competitors are chilling right now? That's cute...and so wrong. This is the final stretch of the year, and it's where Q1 is decided. Here's how to win.

Julia Knight
Julia Knight
Fix Your Vibe Now

Dec 14, 2025

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10 min read

Fix Your Vibe Now

Top builders know how to get the vibe right because bad vibes kill companies. Here are the five vibe checks you need to run before 2026 and how to crush them.

Julia Knight
Julia Knight
Top 9 to Outpace Everyone

Dec 7, 2025

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12 min read

Top 9 to Outpace Everyone

The companies set to dominate 2026 all have one thing in common: they’re running these 9 growth levers relentlessly. Here's exactly how to build them.

Julia Knight
Julia Knight
Gratitude Loops Fuel Growth

Nov 30, 2025

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10 min read

Gratitude Loops Fuel Growth

The fastest-growing B2B and B2C brands build intentional spaces for customer gratitude, clarity, and loyalty vs. waiting for feedback. Here's how to build these spaces and fuel your growth with this killer strategy.

Julia Knight
Julia Knight
LOVE OF MY LIFE

Nov 16, 2025

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9 min read

LOVE OF MY LIFE

How can you engineer love, devotion and loyalty? Here’s how to completely absorb your target customers in a brand echo chamber that they’ll never want to leave.

Julia Knight
Julia Knight
Creators = Printing B2B Revenue

Nov 9, 2025

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11 min read

Creators = Printing B2B Revenue

Creator programs are the highest ROI initiatives B2B companies are currently investing in. After building programs (including beehiiv’s right now), here’s the winning framework.

Julia Knight
Julia Knight
Your Party or GTFO

Nov 2, 2025

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10 min read

Your Party or GTFO

Especially if you stand out. Brands at Money20/20 were doing insane things to capture attention and generate revenue. Here’s what you need to copy.

Julia Knight
Julia Knight
How to Sniff a Win

Oct 26, 2025

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8 min read

How to Sniff a Win

Everyone “thinks” they can spot a win...until they burn 6 months chasing the wrong one. Here are the signals top operators are using today to spot the right wins early.

Julia Knight
Julia Knight
2026 Marketing Roadmap

Oct 12, 2025

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8 min read

2026 Marketing Roadmap

If you haven't started planning for 2026, you're already behind. Steal the exact playbook I built for unicorn startups being used right now.

Julia Knight
Julia Knight
How to Win on Meta

Sep 28, 2025

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9 min read

How to Win on Meta

The secret to many multi-million dollar businesses? Cracking Meta ads. When you get the setup, signals, and flow right, Meta becomes a cheap, fast lever to scale. Here's the exact Meta guide I go through with today's top founders.

Julia Knight
Julia Knight
Inspiration Should Be Dangerous

Sep 21, 2025

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8 min read

Inspiration Should Be Dangerous

Your inspiration should be so intense it forces you to build around it. Here's the framework top founders use to know if their idea is worth building.

Julia Knight
Julia Knight
How to Build a Zero to One Marketing Foundation

Sep 14, 2025

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9 min read

How to Build a Zero to One Marketing Foundation

Building a zero-to-one marketing foundation is critical if you want to truly scale. Real scale looks, feels, and acts like one thing: predictability. Here’s the framework you need to nail to get there.

Julia Knight
Julia Knight
Top 10 Zero-To-One Hacks B2B Can Steal From Consumer

Sep 7, 2025

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8 min read

Top 10 Zero-To-One Hacks B2B Can Steal From Consumer

B2B doesn’t need another “demo request” button or a boring landing page. Here are the top zero-to-one hacks B2B companies can steal from consumer to supercharge adoption.

Julia Knight
Julia Knight
Death by Bad Timing

Aug 31, 2025

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8 min read

Death by Bad Timing

One of the hardest decisions founders and marketers face is how and when to scale marketing spend. Get it wrong, and you burn capital and credibility on a product that isn't ready. Here are the signals that tell you when to hit "go".

Julia Knight
Julia Knight
Blink & You’ll Miss It

Aug 24, 2025

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10 min read

Blink & You’ll Miss It

Founders love to say they’re customer-obsessed, but most miss the feedback that actually matters. Winners across B2B and B2C know exactly where to look and turn it into their biggest growth edge. Here's how you can copy them and avoid the deadly wrong moves.

Julia Knight
Julia Knight
2 Billion Views <> $20M ARR

Aug 20, 2025

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2 min read

2 Billion Views <> $20M ARR

🚨Tomorrow at 12 P.M. EST, I'm hosting a no-off-limits session with beehiiv's CEO Tyler Denk. We’ll get into how to hit 2B+ views, build creator programs, and turn content into product revenue. Come hang — register here.

Julia Knight
Julia Knight
You Can't Fake Vibes

Aug 10, 2025

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8 min read

You Can't Fake Vibes

Great vibes build great companies. Here’s how to create a winning vibe that drives team happiness, productivity, and product success, plus how to spot it and hire people who 10x it.

Julia Knight
Julia Knight
Hot CMO Topics: Insider Strategies, Debates, and What's Actually Being Discussed

Aug 3, 2025

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10 min read

Hot CMO Topics: Insider Strategies, Debates, and What's Actually Being Discussed

I helped host a conference with some of the smartest marketing leaders on Friday, and here's exactly what we're focusing on right now. As a CEO, CMO, VC, or industry professional, if you aren’t thinking through these strategies, you’re already behind.

Julia Knight
Julia Knight
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“Brutally honest, ruthlessly insightful, and showing you how to break every f*king rule”

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